Which of the following is an example of a CTR-driven metric?

A CTR-driven metric refers to metrics that are influenced by the call transfer rate within a contact center environment. The purpose of tracking these metrics is to understand the efficiency of handling customer interactions and to improve overall service delivery.

Service level is a key metric that measures the percentage of calls answered within a predefined timeframe. This metric does reflect the effectiveness of call handling and is impacted by the number of transfers; if calls are frequently transferred, it can lead to longer wait times and decreased service levels. Therefore, monitoring service level is crucial for determining the efficiency of the contact center in managing customer interactions and minimizing unnecessary transfers.

In contrast, while metrics like agent idle time, agent on-contact time, and nonproductive time provide valuable insights into individual agent performance and resource utilization, they do not directly reflect the impact of call transfers on the overall service delivery. Service level stands out as a broader indicator of effectiveness that incorporates the dynamics of call transfers, making it a definitive example of a CTR-driven metric.